VCHS Unveils New Brand

April 9, 2010

Since the Valley County Health System Board announced that Melanie Kolar of Arcadia was the winner of their logo design contest, they have been working through the process of completing the new brand.  A professional marketing firm transformed the new logo into digital format with colors that would complement the new hospital design - teal blue and burnt orange.  In addition, focus group sessions were conducted with employees, community members and board members to compile information to develop key messages and the new tag line, "Progressive Care with Compassion."

Going forward, VCHS will be using the new logo and tag line in a variety of publications. Valley County Health System looks forward to opening our new healthcare destination with this new brand.

For more information, or to view the logo in full color, visit ValleyCountyHealthSystem.org or call 308.728.4347.